Entrepreneurial Role at Colombia Safe Travel

Santa Marta, Trier - Colombia - Alemania
FROM 2019-03-04 TO 2020-03-31
Employeer website
cst

Job Description

As the founder and operator of Colombia Safe Travel, a travel agency and tour operator based in Santa Marta, I was responsible for promoting tourism in the Caribbean coast of Colombia. This project aimed to position Colombia as a prime tourist destination by offering tailored travel packages, transportation, accommodations, and unique experiences across different regions of the country.

  • Company Creation: Developed the business plan, secured initial funding, and handled all legal and administrative tasks to establish the company.
  • Product Development: Designed and curated diverse travel packages catering to various types of travelers, ensuring a wide range of options from adventure to leisure tours.
  • Brand Development: Created the company’s brand identity, including logo design, marketing materials, and an online presence through a website and social media channels.
  • Sales and Customer Service: Engaged with customers to understand their needs, provided customized travel solutions, and maintained strong customer relationships to ensure satisfaction and repeat business.
  • Marketing and Promotion: Developed and executed marketing strategies to attract new customers, including online advertising, social media campaigns, and partnerships with local businesses.
  • Tour Guide and Operations: Personally guided tours, managed logistics, and coordinated with local service providers to deliver high-quality experiences.
  • Partnership Development: Established and maintained a strategic partnership with Euroflug Touristik, becoming a key supplier for their travel services.

Note: The project was concluded as I was heading to the ITB Berlin 2020 fair due to the Covid-19 pandemic.

Achievements and Key Projects

  • Successful Business Launch: Successfully launched Colombia Safe Travel, establishing a strong brand presence in the local and international tourism markets.
  • Strategic Partnership: Formed a key partnership with Euroflug Touristik, significantly increasing the agency’s reach and customer base.
  • Innovative Travel Packages: Developed unique travel packages that attracted a diverse range of travelers and boosted sales by 30%.
  • Customer Satisfaction: Achieved high customer satisfaction rates through personalized service and exceptional travel experiences, leading to positive reviews and repeat business.
  • Effective Marketing Campaigns: Implemented successful marketing campaigns that increased brand awareness and online engagement.

Technologies and Tools Used

  • Business Management: Microsoft Office Suite, Google Workspace
  • Design and Marketing: Adobe Photoshop, Adobe Illustrator, Canva, Figma.
  • Customer Relationship Management (CRM): Phone, Email

Memories

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